15651: McZwarte Piet Comes To Adland For The Holidays.

 

Advertising Age and Adweek reported that Mickey D’s is poised to dump or has dumped ≈20-year incumbent media agency OMD in favor of Starcom, essentially moving multi-million-dollar media buying and planning duties from Omnicom to Publicis Groupe. That’s the equivalent of Zwarte Piet sticking a lump of coal—or pink slip—into many OMD staffers’ stockings. Happy Holidays!

13059: Dismal Digital Diversity.

Campaign published a story titled, “OMD UK forms new senior digital team.” Um, didn’t somebody insist digital would create opportunities for diversity? Of course, digital is dandy for dames—especially White women—presenting another example of diverted diversity. Guess the potential candidates of color have not yet graduated from the incredible IAB initiative.