Friday, December 24, 2021

15651: McZwarte Piet Comes To Adland For The Holidays.


Advertising Age and Adweek reported that Mickey D’s is poised to dump or has dumped 20-year incumbent media agency OMD in favor of Starcom, essentially moving multi-million-dollar media buying and planning duties from Omnicom to Publicis Groupe. That’s the equivalent of Zwarte Piet sticking a lump of coal—or pink slip—into many OMD staffers’ stockings. Happy Holidays!

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