Monday, September 08, 2008

5926: Madison Avenue And The Color Line—6. History Repeats Itself Again And Again.


A New York advertising agency executive declared, “My belief in giving [Blacks] the business opportunities to which they are entitled is not a matter of ‘tolerance.’ It’s just a better way to do business. It gives you that many more people from which you can choose the best. Send me applicants for jobs and I’ll judge them side by side with applicants of any other color, on their merits.”

The executive also conducted a study to determine the number of Blacks in advertising. Within 10 New York shops comprised of 20,000 total employees, only 21 workers were Black—of which 11 were mailroom attendants, receptionists or janitors.

In response to the findings, industry organizations established a placement service to recruit qualified Black candidates. A training program was set up to help folks gain experience, along with initiatives to hype advertising as a viable career.

When did these events take place?

In the 1940s and early 1950s.

The scenario repeated in 1963, when the Urban League of Greater New York polled the top 10 Madison Avenue agencies—J. Walter Thompson, McCann-Erickson, Young & Rubicam, BBDO, Ted Bates, FCB, Benton & Bowles, Compton Advertising, Grey and Kenyon and Eckhardt—and discovered fewer than 25 Blacks in leadership roles amid 25,000 employees. This time, the 4As disputed the findings, arguing the industry actually had up to 100 Black employees. But the organization later confessed including mailroom attendants, maids and janitors, ultimately confirming the accuracy of the Urban League’s figures.

Oh, and similar actions happened in the 1970s, 1980s, 1990s and 21st century too.

Read all about it and a whole lot more historical reruns in the third chapter of Madison Avenue and the Color Line by Jason Chambers. If you hope to understand what’s going on now, study what took place back in the day. There’s no time like the present to buy the book. Or if you’re a lazy cheapskate, Chapter 3 can be acquired online for FREE right here.

This is the seventh installment of MultiCultClassics’ running review of Madison Avenue and the Color Line by Jason Chambers. See the previous posts here, here, here, here, here and here.

5925: Farting, Peeing And Pooping.


Farting Teddy Bear and Discreet Home Delivery of Depend: Questionable media placement or the total gift package for loved ones?

Sunday, September 07, 2008

5924: Olympic Shilling.


Does anyone believe Olympic champions eat any of the products they hype?


5923: LPGA Says Oops. In English.


It’s a woman’s prerogative to change her mind. And the LPGA has done just that, rethinking its English-language mandate. AdAge.com reported the latest details…

LPGA Revises English-Only Policy for Players After Protests
California Was Looking Into Whether Policy Violated Laws

By Michael Bush

NEW YORK -- The Ladies Professional Golf Association is taking a mulligan. The league, obviously feeling the mounting pressure from sponsors, its own players, fans, politicians and community groups, issued a statement today announcing that it was taking another shot at its English-proficiency policy issued earlier this week. The group has amended the policy by rescinding the penalty provisions.

The statement, from Commissioner Carolyn F. Bivens, stated that the league has received “valuable feedback from a variety of constituents” and “decided to rescind those penalty provisions.”

No ‘future success’ talk
The statement went on to say: “After hearing the concerns, we believe there are other ways to achieve our shared objective of supporting and enhancing the business opportunities for every tour player. In that spirit, we will continue communicating with our diverse tour players to develop a better alternative. The LPGA will announce a revised approach, absent playing penalties, by the end of 2008. During that time we will continue to provide support under the 3-year-old Kolon-LPGA Cross Cultural Program. This popular program provides all LPGA members with the best cross-cultural training in the form of tutors, translators, Rosetta Stone, the official language-learning system of the LPGA, as well as assistance from LPGA staff and consultants.”

Conspicuously absent from this statement is anything regarding the “future success” or “long-term business” success of the league. When the LPGA issued a statement earlier this week trying to explain its position and reasoning for the policy, the success of the league was mentioned a number of times, making the policy seem very self-serving.

The LPGA’s language-policy provision drew fire from State Farm, a general sponsor of the league as well as of the State Farm Classic Tournament in Springfield, Ill.

“You can see what’s intended,” Kip Diggs, media-relations specialist at the insurer, had said of the statement. “There’s no way I would allow one of my executives to make a statement like this or implement this policy.”

Libba Galloway, deputy commissioner of the LPGA, told Ad Age she felt there was nothing wrong with the initial statement.

Light bulb has gone off
“I don’t see any problems with it, and we have had a number of people respond to it, and now they say the light bulb has gone off,” she said.

Yesterday, Sen. Leland Yee of the California State Senate said he was looking into a legal option to determine whether the LPGA Tour’s language requirement for players violates state or federal law, the AP reported.

State Farm blasted the policy earlier in the week . Speaking to Ad Age, Mr. Diggs said: “It’s something we are dumfounded by. We don’t understand this and don’t know why they have done it, and we have strongly encouraged them to take another look at this.”

Apparently it has.

5922: Grande Moron.


Such a heartwarming moment, as Dad serves coffee to his six-year-old son.

5921: FCC OK W/AHAA+PPMC.


From Adweek.com…

FCC to Address PPM Petition
The groups claim that Arbitron’s methodology does not adequately sample ethnic audiences

By Katy Bachman, Mediaweek

WASHINGTON The Federal Communications Commission may not have authority to investigate Arbitron, but it set comment dates to address the emergency petition filed by the PPM Coalition and the Association of Hispanic Advertising Agencies.

The two groups, made up of a number of Hispanic broadcasters, as well as urban broadcaster ICBC Broadcast Holdings and the National Association of Black Owned Broadcasters, filed a petition earlier this week requesting the FCC investigate the accuracy of Arbitron’s portable people meter technology.

In addition to its PPM markets in Houston and Philadelphia, Arbitron plans to commercialize eight markets Oct. 8, including New York, Chicago, Los Angeles and San Francisco.

The two petitioning groups claim that Arbitron’s PPM methodology does not adequately sample ethnic audiences and that subsequent ratings will seriously harm minority broadcasters.

“A Section 403 inquiry is the only way the commission can shed light on the methodological problems identified in early PPM markets and avert harm to minority broadcasters from a rollout of PPM with a flawed methodology that undercounts minority audiences,” the groups wrote in their petition.

The commission moved at lightning speed. Comments on the petition are due to the FCC by Sept. 24, and reply comments are due Oct. 6.

Arbitron continues to maintain the FCC, which regulates the nation’s airwaves, does not have jurisdiction over media research firms.

--with additional reporting by Julie Gidlow Radio and Records

Saturday, September 06, 2008

5920: The Humane Society Is Full Of Dogshit.


As noted in a previous post, Governor Sarah Palin made a derogatory comment that has actually been embraced by the media. During her speech at the Republican National Convention, Palin quipped, “Do you know the difference between a hockey mom and a pit bull? Lipstick.”

Seems like a pretty innocent joke. Yet when Verizon Wireless presented a commercial depicting pit bulls as brutal beasts requiring chains, the Humane Society, the ASPCA and PETA viciously attacked the advertiser, forcing the removal of the spot. Plus, a spokeswoman for the Humane Society went so far as to post comments at Adrants defending the disdain.

So where’s the moral outrage now? Sarah Palin has negatively labeled pit bulls—and created far more publicity than Verizon Wireless could ever hope to match—but the animal activists are quiet as a mouse. Although not the screeching mice used in obscene lab experiments that immediately receive support from the Humane Society and others. Besides a vague blog entry at a site called fetchdog.com, there are virtually zero complaints from the typically irate dog fans.

Maybe the animal lovers are plotting upcoming strikes, and we can expect to see protestors at the next Palin campaign stop. Or PETA will run print ads comparing Palin’s words to slurs and atrocities against women. The possibilities are endless.

Or more likely, the groups realize that confronting Palin would be a bad political move, potentially leading to a backlash that might adversely affect donations.

Slamming an advertiser is easy game, like shooting fish in a barrel. But the Humane Society, the ASPCA and PETA are not about to bite the hands that feed them.

Which just makes them full of shit—excreted from all animal buttholes.

Cartoon above by Dana Summers, Orlando Sentinel.

5919: Oprah! Oprah! Oprah!


An Oprah-filled MultiCultClassics Monologue…

• Oprah officially announced she won’t invite Sarah Palin to be a guest on her iconic TV show until after the election. A statement read, “There has been absolutely no discussion about having Sarah Palin on my show. At the beginning of this Presidential campaign when I decided that I was going to take my first public stance in support of a candidate, I made the decision not to use my show as a platform for any of the candidates. I agree that Sarah Palin would be a fantastic interview, and I would love to have her on after the campaign is over.” Wonder if Ellen DeGeneres will be dancing with Palin anytime soon.

• Marion Jones was released from federal prison, after serving a six-month sentence for lying to federal agents investigating doping charges. Now she has to complete 800 hours of community service. Wonder if Jones will appear on Oprah’s show anytime soon.

• Hip hop artist Ludacris is embracing his real name for film roles. “[Acting] is a different business, and I do want to be taken seriously, so it’s back to being Chris Bridges,” explained Chris Bridges. Funny, most Hollywood actors change their real names to something flashier, yet hip hop artists feel the need to go the opposite direction. Also, definitely don’t expect Ludaris/Chris Bridges to appear on Oprah’s show anytime soon.

5918: Some Of My Best Friends Are Stock Photos.


Daily Koz noted stock photos were used to depict diversity in John McCain’s introductory bio video at the Republican National Convention. It’s amazing that the campaign missed the opportunity to use this guy.

Hat tip to Danny G.

5917: Smoothie Operator.


To sell smoothies to Latinos, Jack In The Box salutes Carmen Miranda…?

5916: Doing More For Less.


As this actual job listing shows, employers aren’t shy about telling candidates they’ll be expected to assume responsibilities traditionally handled by multiple employees. Although seeking an art director/designer with proofreading capabilities is, well, stupid. But is the trend toward dynamic workers an indicator of evolving basic skill sets or just basically cheap employers?

QC/proofreader/typography guru

Description:
We are looking for a hands-on QC/Proofreader/Typography Guru for our night shift. Hours are from 4pm to 12am. Ideal candidate must be able to build InDesign print mechanicals, adhere to strict brand guidelines and make aesthetic judgment calls. Must be expert with Adobe InDesign CS3. 6-plus years Agency background is preferred.

5915: The Good Hands Colored People.


Buenas Manos doesn’t translate to Buenas Layouts.

Friday, September 05, 2008

5914: Time To Jet.


From The Chicago Sun-Times…

Publisher of Ebony and Jet steps down

By Associated Press

The publisher of Ebony and Jet magazines has stepped down.

Kenard Gibbs left the magazines’ Chicago-based parent company, Johnson Publishing, on Wednesday.

Company spokeswoman Staci R. Collins Jackson says “it was an amicable parting.” She did not offer further details.

According to Johnson Publishing, Gibbs was appointed publisher in June of last year. He also oversaw the Ebony/Jet Entertainment Group.

The 44-year-old is a former president of Vibe magazine. He also co-founded Madvision Entertainment, which has purchased the “Soul Train” franchise.

Messages left for Gibbs were not immediately returned Thursday.

5913: Monstrous Optimism.


Monster.com presents a job listing for a New York Creative Director. And the corresponding photo depicts a Black woman. What. Ever.

5912: Drinking and Driving In Runs.


Keep Walking doesn’t seem like a good pitch for a baseball theme.

Thursday, September 04, 2008

5911: Don’t Know What You Did Last Summer.


The Franklin Blog is back up and running after taking off most of the summer.

5910: CUL8R, Mayor Kilpatrick.


From The Chicago Tribune…

Detroit Mayor Kwame Kilpatrick resigns

By Tim Jones, Chicago Tribune correspondent

Mired in a sex scandal that crippled the governance of Detroit all year, the city’s troubled mayor chose Thursday to walk out of office, rather than run the increasing risk of being heaved out.

The tawdry drama of Democrat Kwame Kilpatrick, the once-promising 38-year-old mayor of the nation’s 11th largest city, ended in a wood-paneled courtroom when a subdued Kilpatrick, after months of defiant claims of innocence, meekly pleaded guilty to reduced felony charges and agreed to serve 4 months in jail and pay up to $1 million in restitution.

“I lied under oath,” Kilpatrick told the court, conceding what growing numbers of Detroiters have suspected for months — he covered up an affair with his former chief of staff, Christine Beatty, that was at the center of a lawsuit settled by the city for $8.4 million.

In live remarks broadcast by Detroit TV stations Thursday night, Kilpatrick said he takes full responsibility for his “poor judgment.”

Kilpatrick, sometimes called the “hip-hop mayor” first elected amid great fanfare in 2001, is scheduled to leave office no later than Sept. 18. But in a city whose residents are well aware of the steamy details of text messages between Kilpatrick and Beatty, widely reported in the media, the mayor is already history.

“I think there is a giant sense of relief in the city and the entire state over the events of today,” said Larry Dubin, a professor at the University of Detroit Mercy School of Law. “This is like opening up an artery and permitting the blood to flow again for the city.”

Kilpatrick will be succeeded by Ken Cockrel Jr., 42, the city council president.

In recent weeks it became clear that time was running out for Kilpatrick. Business and religious leaders and the city’s African-American newspaper said Kilpatrick should quit. The prurient interest of the scandal made Detroit the butt of late night talk show jokes. Sales transactions aimed at balancing the city’s budget were stalled. And Wednesday, Michigan Gov. Jennifer Granholm began expulsion hearings, fanning a flurry of activity aimed at a plea bargain.

Granholm, who halted Thursday’s scheduled hearing after Kilpatrick’s plea, called the events of the day “a sad but historic story” that is coming to an end.

Michigan Atty. Gen. Mike Cox, attending the Republican National Convention in St. Paul, called Kilpatrick’s exit “a great day for the city of Detroit and the state of Michigan.”

Such a scenario did not seem likely seven years ago, when the charismatic 31-year-old state legislator and son of a powerful congresswoman took over the reigns of the shrinking city and seemed to energize the city by force of will. Spending irregularities began to multiply and reports circulated of a wild party at the mayor’s mansion, involving strippers and members of the mayor’s security detail. While Kilpatrick was re-elected in 2005, he had earned a reputation of political immaturity.

When the Detroit Free Press published texts of salacious messages between Kilpatrick, married and the father of three children, and Beatty, a divorced mother, contradicting courtroom claims that there was no romantic relationship, the reservoir of goodwill toward the mayor began to dry up.

Although his mother, U.S. Rep. Carolyn Kilpatrick, chairs the influential Congressional Black Caucus, Kilpatrick became a political pariah. Assault charges last month resulted in his being fitted with a court-ordered electronic tether. He was prevented from leaving the city, much to the relief of Democrats uncomfortable with the prospect of Kilpatrick attending last month’s Democratic National Convention in Denver.

His political capital spent and his electoral promise squandered, Kilpatrick struck the plea deal as Granholm was preparing the second day of expulsion hearings.

“This has been a great distraction. Now we can begin to rebuild the image of the city,” said John Mogk, who ran for mayor of Detroit in the 1970’s and now teaches law at Wayne State University. “Everyone at all levels is relieved that the mayor has resigned.”

5909: Banning Stereotypes In Advertising.


From Adweek.com…

Euro Parliament Targets ‘Stereotyping’
Votes to ban sexist images in advertising, media

By Leo Cendrowicz, The Hollywood Reporter

BRUSSELS National media monitoring bodies should be set up to deal with stereotypes in advertising and media, particularly degrading depictions of women, the European Parliament said Wednesday.

The Parliament, meeting in Brussels, voted on a program to ban sexist images of women and men in advertising, broadcasting, video games and other media.

The monitoring bodies would handle complaints from the public, study and report on the question of women in the media and grant gender equality awards to media and advertising professionals.

The Parliament said images such as women cleaning the kitchen and men polishing their cars simply play up stereotypes, undermining efforts to achieve equality between the sexes.

“Advertising and marketing create culture rather than just reflect it,” the Parliament said. “Gender stereotyping in advertising straitjackets women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed down for both sexes.”

Swedish MEP Eva-Britt Svensson, who drafted most of the program, said that gender stereotyping affects the self-esteem of women and men, particularly teenagers and those susceptible to eating disorders such as anorexia nervosa and bulimia nervosa. One area of particular concern was the use of extremely thin women to advertise products.

5908: Painful Polaroids.


Viewing this ad induces pain that Advil Liqui-Gels can’t relieve.

Wednesday, September 03, 2008

5907: Dogging Out Sarah Palin.


During her speech at the Republican National Convention, Vice Presidential Candidate Sarah Palin joked, “Do you know the difference between a hockey mom and a pit bull? Lipstick.”

Look for the Humane Society, the ASPCA, PETA and Avon sales representatives to demand Palin’s resignation.

5906: LPGA Speaks Bullshit. In Plain English.


Adage.com published an interview with Libba Galloway, deputy commissioner of the LPGA, discussing the organization’s new English policy. For someone trying to mandate English, Galloway appears to demonstrate extraordinary proficiency in PR jargon and corporate bullshit.

LPGA Stands By Its Decision on English Skills for Golfers
Official Welcomes Debate, Says Critics Need to Understand Group’s Business Model

By Michael Bush

NEW YORK -- The LPGA is taking a lot of heat from sports commentators, community groups and now a major sponsor, State Farm, for its controversial new policy to require English-language proficiency for its players. State Farm has been publicly critical of the policy and said if the LPGA does not reconsider, the insurer may not renew its tour sponsorship.

Today, Libba Galloway, deputy commissioner of the LPGA, spoke with Advertising Age about its policy and the concerns of its sponsors.

Ad Age: How do you respond to State Farm?

Ms. Galloway: We have been in communications with State Farm since last week and had a number of conversations with them and will continue that dialogue with them.

Ad Age: Do you disagree with what State Farm has said?

Ms. Galloway: That’s a conversation between us and State Farm, and our conversations with our sponsors are just that: conversations between us and them.

Ad Age: Do you think LPGA’s statement issued yesterday comes off the exact way you wanted it to?

Ms. Galloway: Absolutely. I don’t see any problems with it, and we have had a number of people respond to it, and now they say the light bulb has gone off.

Ad Age: Have you been contacted by other sponsors?

Ms. Galloway: We’ve talked with a number of them, yes.

Ad Age: What kinds of things have they said?

Ms. Galloway: We’ve had dialogues with sponsors, but we haven’t been keeping a tally of people in favor or against the policy. But the reactions are extremely varied, and we have some in total agreement, some sponsors who want more information and some who disagree.

Ad Age: If you had it to do over again, would you [announce the policy] differently and alert sponsors before the fact?

Ms. Galloway: This was always only intended to be an internal member [matter]. We’re a membership organization, and this is a matter between the LPGA and our members, and just like other matters of membership regulation, we never intended to have a public announcement of it.

Ad Age: Should the LPGA have realized there would be such a backlash?

Ms. Galloway: We know different people have different opinions on things, and we didn’t anticipate the depth and the variance of the reaction that we received, particularly considering this is an internal membership regulation. But as we’re getting feedback, it’s running from total agreement with it to people who disagree with the position. And we find that the more we explain our business model, the more likely people will be in agreement with us. We welcome this dialogue.

Ad Age: Are you concerned and possibly rethinking this, or do you plan to forge ahead regardless of what your sponsors and others think?

Ms. Galloway: This is a program that didn’t happen overnight. We’ve been working on it for three years now, and we intend to continue with it. That having been said, we are listening to the feedback and engaging in dialogue with [those who gave us feedback], and we have had useful exchanges of information.

Ad Age: What is your reasoning for the policy?

Ms. Galloway: The reason is that this policy is vital to LPGA business and tour membership. Our focus on effective communication in English is fundamental to our business model.

Ad Age: What is your response to the community groups that believe this is racist?

Ms. Galloway: We’ve been in dialogue with some of those [groups] and find that the dialogue gets to be more beneficial once we explain some very key points of our program. Once we explain this, we learn a lot from each other.

5905: Undressed And Possessed.


The bed of your dreams… will have you levitating like Linda Blair.

5904: AHAA+PPMC C FCC 4 Arbitron BS.


From Adweek.com…

AHAA, Coalition File FCC Petition Over PPM
The groups disagree with Arbitron about the representation of the Hispanic audience sample

By Katy Bachman, Mediaweek

NEW YORK The Association of Hispanic Advertising Agencies and the PPM Coalition, a group of minority radio broadcasters, filed an emergency petition late Tuesday with the Federal Communications Commission requesting an investigation into the accuracy of Arbitron’s portable people meter methodology.

Arbitron has two portable people meter markets in Houston and Philadelphia and plans to commercialize the PPM service in eight markets by the end of the year. Among those markets: New York, Chicago and Los Angeles.

AHAA’s and the PPM Coalition’s decision to turn to the FCC, which regulates the airwaves, follows several months of meetings between Arbitron and minority broadcasters, who fear lower ratings and dwindling ad dollars. Last week, the Spanish Radio Association issued a statement expressing its disappointment with Arbitron’s PPM methodology.

While supporting electronic measurement, AHAA said it is in “sharp disagreement” with Arbitron about the representation of the Hispanic audience sample. “It could have a devastating impact on the industry, wiping out nearly half of the minority broadcasters,” the group said in a statement.

Arbitron countered that the PPM is more accurate than the diary and that the petitioning groups have failed to acknowledge improvements in the quality of Arbitron’s minority samples.

Arbitron said: “Our PPM samples are designed to effectively represent the diversity of the African-American and Spanish-language radio marketplace and of all the markets we measure in terms of age, sex, race, ethnicity and Spanish-language preference.”

Whether the FCC, which regulates the airwaves, has any jurisdiction may reduce the current controversy to a battle of press releases and statements.

“Arbitron does not believe that the FCC has jurisdiction over the company or its operations and assets and consequently lacks the authority to commence a Section 403 investigation. Nevertheless, we are committed to continue our voluntary meetings with the FCC,” Arbitron said.

5903: LPGA Needs Policy Interpreter.


The LPGA insisted its English policy is intended to help players enhance sponsorship opportunities. But according to AdAge.com, now sponsors are questioning the move…

State Farm Blasts LPGA English Proficiency Policy
Insurer Tells Golf Group It May ‘Re-Examine’ Sponsorship

By Michael Bush

NEW YORK -- Saying it was “flabbergasted” by the Ladies Professional Golf Association’s new policy requiring “effective communication in English on the part of all of our Tour members,” State Farm is urging the group to reconsider -- or the insurer may reconsider its sponsorship.

“It’s something we are dumfounded by,” said Kip Biggs, media-relations specialist at the insurer, which is a general sponsor of the league as well as of the State Farm Classic Tournament in Springfield, Ill. “We don’t understand this and don’t know why they have done it, and we have strongly encouraged them to take another look at this.”

LPGA defends position
The LPGA claims that the language barrier facing a number of its players is causing problems on many fronts, including the players’ dealings with the media as well as the league’s sponsors and the customers of those sponsors.

Mr. Biggs, however, said State Farm was unaware that the LPGA was contemplating any such policy. While he would not disclose the value of State Farm’s LPGA sponsorship, which runs through next year, he said the policy was something that the company would take into consideration when deciding whether to continue its relationship with the league when its contract expires.

“We’re looking at all of our options, but we would hope it would not come to [ending the partnership],” he said. “But this policy does concern us greatly, and as you could imagine, when [the sponsorship] comes up for review, it's something we’ll take into account when we look at either re-upping or walking away. We made that commitment, and we’re going to honor it, but we reserve the right to re-examine our sponsorships. Right now we have just let them know that this is something we are not pleased with.”

State Farm isn’t the only sponsor taking note. David Peikin, senior director-corporate communications at Choice Hotels International, said, “We have a great deal of interest in the intentions of the LPGA on this subject. Based on our understanding, this policy is currently under review by the LPGA, and a final decision and any related details will be determined over the next four months. Until that time, we will be closely monitoring LPGA news and announcements.”

While the LPGA has issued a statement defending its policy, the group did not return calls at press time regarding the comments of State Farm or other sponsors.

Questionable approach
Ann Wool, senior VP-director at Ketchum Sports network, said it was a mistake for the LPGA not to talk to its sponsors before announcing the policy. “When making a major policy decision it’s always wise to notify your sponsors,” Ms. Wool said. “I can only speculate that [the LPGA] didn’t think this was going to be such a controversial issue, otherwise they probably would have. It was probably a bad move not to notify their sponsors.”

Ms. Wool said she understands the intent of the league but that its execution was wrong. “The fact that they are calling it a policy is a problem,” she said. “From a PR standpoint that's the fundamental problem. Offering and encouraging players to improve their English so they help themselves and the league be more media-friendly is great. But when you make it a policy and threaten people it turns the whole thing on its head.”

Since its announcement, the league has been catching heat from a number of sources including sports writers, community groups and AdAge.com readers. The statement that the league issued today hoped to clarify the group’s position on the matter by saying it has worked for many years to improve the language skills of its players through tutors and translators. Instead, the statement seemed to add credence to the argument that the policy is self-serving and only being issued because the league is afraid of losing sponsorship dollars.

“It is imperative for the future success of the LPGA as well as the success of each LPGA player that our members effectively communicate in English at tournaments inside the United States with those who provide for the existence of the tournaments and the opportunities for professional women golfers to make a living doing what they love,” the statement reads. “Much of the criticism of our policy has centered around the LPGA’s penalty for players who do not meet the minimum language threshold. The penalty is meant to underscore the importance of this issue to the LPGA’s long-term business success.”

LPGA may need better communication skills
Mr. Biggs doesn’t believe the statement is going to accomplish what the league is hoping it will. “There are ways to communicate things and it really sounds like the commissioner [Carolyn F. Bivens] did not listen to what the communications people around her might have encouraged her to [say] or to communicate this in a different way,” he said.

“You can see what’s intended,” Mr. Biggs said, adding, “There’s no way I would allow one of my executives to make a statement like this or implement this policy. The policy is troubling. It’s one thing to want to be able to promote your product and have players communicate to your sponsors. But when you start to require that people do something and then back it up with penalties, that goes a mighty long way and that’s troubling.”

According to the LPGA’s site, there are 478 LPGA tour members. The Associated Press reported that there are 121 international players from 26 countries on the tour, including 45 players from South Korea.

5902: Viva Las Vegas.


Maybe this is why those guys keep singing, “Viva Viagra!”

5901: VP=Very Pretty…?


From The Chicago Tribune…

Palin faces a cultural crucible
As VP hopeful prepares to take center stage, Tribune cultural critic Julia Keller weighs the role of sexism in the national conversation

By Julia Keller, Cultural Critic

She’s hunted moose at midnight without batting an eyelash, but Sarah Palin now finds herself up against the biggest beast of all: cultural expectations for women.

The Alaska governor and Republican vice presidential hopeful is expected to address her party’s national convention Wednesday night. But that’s not her toughest challenge.

Unlike a previous generation of female politicians—such as Nancy Pelosi, 68, speaker of the U.S. House of Representatives, or even Sen. Hillary Clinton, 60, runner-up to Sen. Barack Obama for the Democratic presidential nomination—the 44-year-old Palin is beset by questions, apprehensions, opinions, assumptions and accusations that her older countrywomen rarely faced.

Palin has won a beauty pageant and caught salmon. She runs and she hunts and she races snowmobiles. She’s at home on a rifle range—and in front of a kitchen range. She and her husband, Todd Palin, are raising five children, including one with Down syndrome. She’s part Annie Oakley, part Anita Bryant.

And Palin is young and pretty, in what some commentators have referred to as a “sexy librarian” sort of way. But does pointing that out constitute sexism?

“How do you talk about women candidates without mentioning that they’re—well, women?” muses Nancy Pearl, Seattle-based librarian and author of “Book Lust” (2003) who writes often about images of professional women.

“And then,” she adds, “how can you not talk about how sexy they are or aren’t?”

Once Sen. John McCain’s pick was confirmed Friday, blogs began to twitch and burble with descriptions such as “smokin’ hot” and “easy on the eyes.” Then came the backlash: How dare Palin seek such a demanding office while being responsible for five children? When news broke this week that Bristol, Palin’s unmarried 17-year-old daughter, is five months pregnant, the cyber-scythes began to swing higher and wider.

Never mind that many male politicians have large families and are rarely challenged about their ability to balance work and family. Or that many American families have dealt with the pregnancies of teenage daughters.

‘Role reversal’
With the Palin pick, the nation is entering unknown territory—and not just because she hails from Alaska.

Carol Felsenthal, Chicago-based author of this year’s “Clinton in Exile,” points out that Palin is turning traditional ideological stances upside down—another measure of the unprecedented nature of what the aspiring vice president represents.

“There’s such a role reversa” Felsenthal says. “You have this conservative, pro-life Republican woman—but it’s the liberal Democrats who are saying, ‘But who’s going to take care of the children?’”

Felsenthal also notes that both Sen. Joe Biden, the Democratic vice presidential candidate, and Gov. Tim Pawlenty of Minnesota, a Republican said to have been on McCain’s short list for the VP spot, have mentioned their wives’ physical attractiveness in public, along with chuckling references to their own homeliness.

How comfortable would we be with a female candidate who referred to a hunky husband and her own dowdiness?

To be or not to be pretty
Physical beauty has been a significant issue in political campaigns since the advent of television. As many historians note, a skinny, unkempt, horse-faced fellow named Abraham Lincoln probably would not fare very well in electoral politics in this age of “Larry King Live” and the endless open faucet known as YouTube. In previous centuries, few people knew what a public figure actually looked like. Today, however, it’s hard to escape the constant images of candidates.

And that cuts both ways for female politicians. Being attractive is generally better than being unattractive, but women often find their appearance listed ahead of their ambitions or accomplishments.

“When a woman’s looks are mentioned, some people say, ‘Well, that’s just life,’” says Leonard Kniffel, editor in chief of American Libraries, the magazine of the Chicago-based American Library Association. “But women, many times, are judged first on their looks.” Indeed, bloggers elbowed each other out of the way to be the first to note Palin’s resemblance to actor and writer Tina Fey—another smart, accomplished woman who wears glasses.

Kniffel said he wasn’t bothered by those who cited Palin’s “sexy librarian” look. “I was delighted and I laughed.”

New and different roles for women can induce discomfort and anxiety in some people—just as does, sadly, the prospect of an African-American president. But this is, by most accounts, an election year in which the hunger for change is a crucial factor. And with the Palin pick, both political parties are now offering a vigorous variation of the same old thing.

What if Palin proves to be a great vice president—but a lousy mother? It sounds like a reasonable question — until you realize that it would rarely, if ever, be asked about a man.

5900: Turkey Tagger.


Reynolds Wrap goes revolutionary.

5899: Madison Avenue And The Color Line—5. Don’t Judge A Book By Its Color.


MultiCultClassics wonders if Madison Avenue and the Color Line by Jason Chambers could capture a wider (i.e., Whiter) audience by sporting a different cover. Technically, there’s nothing wrong with the current cover. The image was drawn from an actual advertisement for Zebra Associates, a Black ad agency that launched in 1969 and closed in 1976.


Yet when you consider the covers of most Black-related advertising books, you’ll see the words and imagery sometimes present a political or even militant vibe that may be polarizing for non-Black folks.


As stated in previous posts, Madison Avenue and the Color Line should be read by everyone in the industry, especially given the continued diversity drama. The book really does offer an incredible historical perspective on the business, detailing how things evolved into the current situation. To quote the standard Black History Month headline, “It’s not Black history—it’s American history.” So here are a few alternative covers that might provide greater crossover appeal.

Not completely sure what this means, but it has a friendly urban feel.


This concept turns the tome into a handy educational guide.


This final idea taps into the popular AMC Mad Men series, with a nod to Ralph Ellison and Lowell Thompson.


This is the sixth installment of MultiCultClassics’ running review of Madison Avenue and the Color Line by Jason Chambers. See the previous posts here, here, here, here and here.

5898: Hallmark Moments.


Not sure how Hallmark gets away with using these images. Are politicians in the public domain? Anyway, guess we can expect McCain and Palin cards soon—for retirement and new baby, respectively.

Tuesday, September 02, 2008

5897: Warning Signs Of Assimilation…?


Someday you’ll be in credit card debt just like your gringo peers.

5896: Where’s The Political Party At?


From USA TODAY…

Study: Sharp drop in black GOP delegates

By Jill Lawrence, USA TODAY

ST. PAUL — There are 36 black delegates at the Republican convention here — fewer than 2% of the total and a sharp drop-off from 2004, a think tank reports.

The GOP record was set with 6.7% black delegates in 2004.

The Democratic Party, which has targets for minority representation, said a record 24.5% of delegates at its convention last week were black. That’s about twice the percentage of blacks in the U.S. population, according to the Census Bureau.

Joanna Burgos, a spokeswoman for the GOP convention, said 13% of delegates this year are minorities. She said that’s double the total in 1996, and “we look forward to continuing and expanding these relationships.”

The Joint Center for Political and Economic Studies, which specializes in black issues and released the report, said Republican John McCain likely will end up with a historically low share of the black vote despite his outreach to groups such as the NAACP.

The chief reasons, the group said, are Democratic nominee Barack Obama’s enormous appeal to black voters and McCain’s “association with President Bush, an exceptionally unpopular figure” among blacks.

The report said McCain also is hurt because his home state of Arizona has few blacks and there are no well-known black elected officials to make his case.

GOPAC Chairman Michael Steele, whose group helps elect Republicans to state and local office, said the black community “has to get out of the mind-set that anything the Republican Party says is bad for them.” But Steele, who is black, also said that “black folks aren’t going to flock to the GOP unless they have something to flock to.” He said his party should build coalitions and relationships with black voters.

One black convention delegate, Robert Smith of Little Rock, said he was amused but not surprised at the tiny number of blacks. He said he is on a personal mission to win back blacks he says are “voting for Barack Obama out of ethnicity rather than principle.” If he’s successful, he said, “this will be the last time you see so few” blacks at a GOP convention.

5895: The Siren Song Of Soccer.


Despite the arguments that Latino advertising is evolving—and in some areas, it is—soccer (or fútbol) remains an overused theme. State Farm attempts to be progressive, yet amid a baby’s room filled with toys and accessories for newborns, there’s a soccer ball. Visa also tries to depict contemporary lifestyle images, but still feels the need to stick a soccer ball decal on the family ride.


Other advertisers don’t even bother being subtle.

5894: Heartburn-Inducing Testimonial.


Where do ad people find these celebrity endorsers? Is there some sort of career graveyard of washed-up stars that advertisers can dig from?

Monday, September 01, 2008

5893: Mad Mention.


AMC series Mad Men seems to be losing its edge. And the show never had much of an edge to begin with, despite the contentions of its adoring fans and critics.

In the beginning, creator Matthew Weiner appeared intent on presenting an authentic period piece, a 360-degree view of life in the 1960s. There was an attempt to tap every angle, from the set designs, hairstyles and wardrobe to the societal morals and attitudes.

The visuals remain true to the original objectives. But Mad Men continues acting uncomfortable—or at least uncertain—in the emotional drama area. The series ultimately settles on pushing the easy buttons of sex and sexism.

Peggy Olson is the resident guinea pig for the chauvinistic pigs writing the episodes. She’s gone from secretary to mistress to cub copywriter to unwed mother to dysfunctional daughter to priest pal to Don Draper’s confidante and bail provider to disrespected teammate to getting her ass slapped by a coworker to showing up at a strip club and sitting in the lap of a client.

Mad Men isn’t mad or about Mad Ave. It’s just about men.

5892: Reacting To Tropic Thunder Overreactions.


Tropic Thunder, the latest Ben Stiller flick, faced protests from at least two camps. The first group expressed outrage over the disrespect shown to intellectually disabled people via a character Stiller portrayed in the film, as well as multiple utterances of the word “retard.” Another group griped about the Blackface character portrayed by Robert Downey, Jr.

On the one hand, no one can ever dictate whether or not anyone should be offended about anything. These matters are very personal, based on individuals’ perspectives and experiences. So the people appalled by Tropic Thunder are completely within their rights to be angry.

But here’s the lowdown, IMHO (In MultiCultClassics’ Humble Opinion).

Tropic Thunder uses both broad humor and dark humor to essentially blast Hollywood. Stiller skewers the stereotypes via stereotypes, ultimately slapping the shallow, self-absorbed folks in the movie industry. If anyone should be insulted, it’s the real-life stars, producers, directors, screenwriters, agents, moguls and more. Don’t bet on that happening. The rest of us can laugh along with and/or at Stiller and his compatriots.

The intellectually disabled and Blackface caricatures are literally poking fun (or disgust) at the A-list actors and actresses who’ve transformed themselves to collect awards. For the intellectually disabled, think of Tom Hanks in Forrest Gump, Dustin Hoffman in Rain Man, Sean Penn in I Am Sam, Billy Bob Thornton in Sling Blade, Cuba Gooding, Jr. in Radio, etc. For roles incorporating physical changes, think of Robert De Niro in Raging Bull, Charlize Theron in Monster, George Clooney in Syriana, Matt Damon in Courage Under Fire, Nicole Kidman in The Hours, etc. Hell, the movie’s most outrageous chameleon isn’t even credited in the advertisements (MultiCultClassics won’t play spoiler here).

Ben Stiller in Tropic Thunder isn’t like Johnny Knoxville in The Ringer—indeed, Knoxville’s movie appeared to anticipate and address its politically-incorrect nature by being overly reverent, depicting the Special Olympians as savvy heroes. Besides, Stiller’s main character, Tugg Speedman, is arguably a dimmer bulb than the intellectually disabled Simple Jack secondary character. Go figure.

As for Robert Downey, Jr.’s Blackface Kirk Lazarus/Sgt. Osiris, well, they’re on the same level as Stiller’s Tugg Speedman/Simple Jack characters. Plus, another cartoonish character—hip-hop artist Alpa Chino played by Brandon T. Jackson—keeps Downey, Jr./Lazarus/Osiris in check by constantly dissing the Blackface act.

Oh, yeah, there are Tropic Thunder characters that insult Asians too. And armed services veterans. And GLBT activists. And animal-rights backers. And others we were probably too insensitive to notice.

You’ll need a stereotype scorecard to keep everything straight in this movie. Better yet, simply enjoy the guilty pleasures of laughing out loud at Tropic Thunder. Unless you tend to be offended by such things, in which case you should stay away.

5891: Jacko And Wacko.


Laboring through the news with a MultiCultClassics Monologue…

• Happy Belated Birthday to Michael Jackson, who turned 50 on August 29. The Jacko timeline above was created by the BBC. In a telephone interview, Jacko revealed he celebrated quietly at home with his family. The King of Pop also hinted at plans for the future. “People see some of the things I do and they say, ‘Why don’t you show this to the world? People don’t know you do these things.’ And maybe I will,” revealed Jacko. Um, if it involves more plastic surgery, we’ll take a pass.

• Detroit Mayor Kwame Kilpatrick’s lawyers have reportedly offered a plea deal, where Kilpatrick would plead guilty to two felony charges, make financial restitution and serve five years’ probation in lieu of prison time. Wonder if prosecutors will send their response via text message.

5890: Overreaction Of The Week.


Office Depot presents an advertisement celebrating its Vendor Diversity Program. The products featured include Stride Security DNA Solutions, designed to “keep tabs on office equipment, locate stolen property” and more. Um, is the implication that hiring minorities will require extra anti-theft security?

5889: Madison Avenue And The Color Line—4.


Madison Avenue and the Color Line by Jason Chambers focuses its second chapter—titled “The Jackie Robinsons”—on the innovators who really started things moving for Blacks in the advertising industry. While previous pioneers like Claude Barnett and John H. Johnson helped to define and sell the Black consumer market, the next wave of ad people proceeded to create messages that actually targeted and depicted the audience.

Chambers continues to deliver an incredibly thorough view of the key players and events—spanning the 1930s through the 1950s—while highlighting the historical happenings that shaped and influenced it all. The chapter initially chronicles the “Brown Hucksters,” Black salesmen who worked directly with American corporations to woo consumers. Next, Chambers features the early Black advertising agencies, disputing the popular belief that Vince Cullers was the first. The author then spotlights Blacks employed by general market agencies as experts for Black consumers and mainstream consumers too. In 54 pages, Chambers sketches out the foundations for the segregated slots that still exist today to pigeonhole Madison Avenue’s minorities. To see it up close, simply buy the book.

A chapter topic deserving a few tangential observations involves David J. Sullivan, who schooled many culturally clueless advertisers on Black consumers during the 1940s. In one noteworthy article, Sullivan offered the following list of don’ts:

• Don’t exaggerate Negro characters with flat noses, thick lips, kinky hair and owl eyes.
• Avoid Negro minstrels. Avoid even the use of white people with blackface and a kinky wig for hire to depict a Negro.
• Don’t constantly name the Negro porter or waiter “George.” Nothing makes Negroes angrier than to be called George.
• Avoid incorrect English usage, grammar and dialect…get away from “Yas suh,” “sho,” “dese,” “dem,” “dat,” or “dat ’ere,” “gwine,” “you all.”
• Don’t picture colored women as buxom, broad-faced, grinning mammies and Aunt Jemimas.
• Don’t refer to Negro women as “Negresses.”
• Avoid, even by suggestion, “There’s a nigger in the woodpile,” or “coon,” “shine,” and “darky.”
• Don’t illustrate…any…advertising piece showing a Negro eating watermelon, chasing chickens, or crap shooting.
• Don’t picture the “Uncle Mose” type. He is characterized by kinking hair and a stooped, tall, lean and grayed sharecropper, always in rags.
• Avoid using the word “Pickaninny,” or lampooning illustrations of Negro children.
• Don’t insult the clergy.

It would be interesting to learn if CMOs had the list taped near their desks for handy reference. The book’s author also wrote that Sullivan didn’t provide advertisers with a similar collection of things to do. Well, the stuff generated by Black advertising agencies in the decades after Sullivan’s heyday might inspire the following conceptual catalog:

To reach Black consumers, do use celebrities, jazz, blues, R&B, anything related to hip hop, doo wop singers on brownstone stoops, gospel choirs, clergy, inventors, comedians, athletes, fly girls, smooth operators, entrepreneurs, successful business people, sassy sistahs, double-dutch, family reunions, extended family, students in caps and gowns, soul food, barbecues, barbershops, beauty salons, basketball, drumlines, HBCUs, spoken word, rhymes, tricked-out rides, rims, the word style, the word pimp (except in reference to actual pimps), the slang of the minute, keeping it real, urban neighborhoods, block parties, bid whist, the electric slide, break-dancing, stepping, tap dancing (carefully and preferably with Savion Glover), fist bumps, variations on Black Power fists, dance clubs, DJs, graffiti, kente cloth, African art, Civil Rights activists, Dr. Martin Luther King, Jr., Snoop Dogg, inspirational quotes, afros/afro picks, braids, dreadlocks, fades, grills (respectfully), tattoos, nails, boomboxes, baseball caps, bling or this dude.

But seriously, contrary to anything anyone says, there are no secret formulas for reaching Black consumers. Building a relationship with the Black consumer market—as well as any special market—requires embracing a fundamental advertising tenet: Know Your Target. While U.S. advertising agencies adopted account planning in the 1990s to better connect with consumers, minority advertising professionals have been utilizing their own versions of the discipline since the 1900s. Of course, Whites take full credit for having invented it.

This is the fifth installment of MultiCultClassics’ running review of Madison Avenue and the Color Line by Jason Chambers. See the previous posts here, here, here and here.

5888: I Love Latinos.


Wouldn’t this ad have appealed to more Latinos by including Desi Arnaz too?