OK, the objective is to present Revive — the new beds at Marriott — to Black hotel guests.
Rejected Headline 1: “Don’t sleep on this. Then again, do sleep on this.”
Rejected Headline 2: “I have a dream…and a good night’s rest.”
Rejected Headline 3: “Where Stella Got Her Groove Back.”
Rejected Headline 4: “Pimp My Bed.”
No, wait. Forget headlines. Make it totally visual. Just show the stylish bed. And have a Black track and field athlete sprint across it.
Perfect.
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