Monday, January 09, 2006

Essay 330


Here’s an early Black History Month message from the Verizon “Realize” campaign.

The campaign, which launched last year, features real customers who used Verizon services to realize entrepreneurial and activist dreams. Thank the spirit of Booker T. Washington that Verizon is around to help you pull yourself up by your own bootstraps.

Why do corporations think it’s so cool to salute minorities who achieve their goals?

Plus, why is there so much shitty body copy?

Verizon should REALIZE nobody’s impressed with patronizing sentiments.

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