Wednesday, July 05, 2006

Essay 779


MultiCultClassics presents mo’ diversity ads…

Hewitt proudly hypes its commitment to diversity. Maybe the HR company could help its advertising agencies figure things out too.
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3 comments:

inciquay said...

I find it weird that although Canada is supposed to be considered a multicultural mosaic and America is supposed to be a melting pot of cultures, we don't have these types of advertisements up here. I’ve never seen a diversity ad in our own publications, so I even though they are laughable/questionable there’s a part of me that kinda likes them. The only time you get a multicultural ad in Canada is when a government agency (healthcare, census, voting, etc) does it, and then it includes as many nationalities as it possibly can. Being Black in Canada is never treated as a targeted consumer base. Hell, we don’t even get many of the hair (Pantene) or make up (Neutrogena) products that are available in the States. I called one of the companies once and apparently there’s no market in Canada for them to be bothered selling to. *shrug*

4:05 PM
inciquay said...

Oh there's plenty o' racism here, we’re just too polite to talk about it ;-) That's why we don't do ads like this; it would be admitting we have a problem. I guess that's why I kinda like the motive behind this ad, although after reading 779 essays on the subject I can definitely see the problems with AND surrounding it.
In Canada, West/East Indians market to each other in their own small ethnic papers...but I'm not either. I'm just a 5th generation Black Canadian by way of the Underground Railroad, through the U.S.
Very rarely do we see people of color in Canadian brand national ads. I have to watch BET, to see if we still use the same things as Whites do, and you know how helpful BET can be with that.
I hope this made more sense than my last post. LOL
I have learned to proofread!

1:51 PM
inciquay said...

Totally!

Oh and thanx for the site recom. very interesting :-)

10:48 AM

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