Sunday, July 09, 2006
Ford’s new Bold Moves campaign features an inane commercial with a woman picking up her laundry at a drive-through dry cleaner (Hey, the scenario had to showcase the car!) and ultimately paying for the laundry of the guy in the car behind her. The woman in the spot is White, but Ford chose to depict a Black woman in the corresponding print ad. Seems odd that Ford didn’t use the same actress for both messages. Or maybe there’s research showing a trend in women paying for men’s laundry services. If so, when can we expect a hottie to pick up our drawers?