Sunday, July 02, 2006
MultiCultClassics presents mo’ diversity ads…
The issues involving the lack of minorities in advertising agencies continue to heat up. Meanwhile, advertisers employing the agencies continue to hype corporate commitments to diverse workplaces. To further complicate matters, a fresh crop of diversity-hawking ads appeared in the latest issue of Black Enterprise — the publication whose president-CEO recently proclaimed the advertising industry is “licensed to practice racism” and called for consumer and political activism to address the problems (see Essay 687).
This week, MultiCultClassics will once again examine diversity ads — and wonder why advertisers don’t demand the same commitment from their advertising agencies.
American Airlines plays off its own name, creating a graphic statement on diversity. Wonder if there are any African Americans, Asian Americans, Hispanic Americans and Native Americans working at American’s advertising agencies.