Saturday, July 22, 2006

Essay 838


A hard-driving MultiCultClassics Monologue…

• NASCAR has been running its “Drive For Diversity” program to build diverse participation and audiences. Hey, if NASCAR can make deliberate efforts to create diversity, you’d think it would be a cakewalk for the advertising industry. Click on the essay title above to learn more about the “Drive For Diversity” program.

• Ford Motor Company recorded a $123 million loss for 2Q. Chairman Bill Ford said, “We are well aware of the need to act quickly and decisively to reduce our losses and regain our momentum.” If not, the automaker will need to consider changing its tagline to “Fold Moves.”

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