Monday, July 31, 2006
Talk about a Bold Move. Ford desperately seeks to woo Black consumers by having Magic Johnson put in a good word for them. The NBA legend says, “I like to know what a company is doing in the community before I make a large purchase. … Ford invests over $3.7 billion annually with minority businesses. They also help support 360 minority dealers and thousands of jobs.” Sounds like Magic is reading straight from the strategy brief. Oh, and Ford plans to cut about 30,000 jobs.