Thursday, July 26, 2007
At some point in the production process, the following conversation had to take place:
White Adperson 1: Say, do you think anyone will have a problem with this photo?
White Adperson 2: What do you mean?
White Adperson 1: Well, it kinda looks like, um… the Afro-Americans are bowing to the White guy.
White Adperson 2: Huh? No way.
White Adperson 1: You don’t think so?
White Adperson 2: Jesus Christ, they’re sprinters in the starting blocks. And they’re symbolizing the Intel® Core™2 Duo Processor. Duh.
White Adperson 1: Maybe we should show it to an Afro-American. Like the one working in the cafeteria.
White Adperson 2: Fuck, are you Jesse Jackson or something? The ad’s fine. Stop being so goddamn PC.
White Adperson 1: You’re right. Sorry.
White Adperson 2: Let’s go, we’ve got to present the rough cut for our Hot Pockets® commercial…
(Thanks to Racialicious.com for spotting the ad.)
[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]