Thursday, July 26, 2007

Essay 4228


Not-So-Ancient Chinese Secret: White agencies continue to show cultural cluelessness when depicting Asians, as spots for Stride™ gum and Hot Pockets® clearly demonstrate.

(Click on the essay title above to view the work via Racialicious.com—chop-chop!)

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

No comments: