Sunday, July 22, 2007
Neglected to mention this last week.
Carmen Van Kerckhove interviewed Laura Martinez, discussing multicultural marketing and the ways in which it can reinforce essentialist notions about racial or ethnic groups.
Van Kerckhove is co-founder and president of New Demographic, an anti-racism training company; plus, she edits a network of blogs including Racialicious, Anti-Racist Parent and Race in the Workplace. Martinez is the former editor-in-chief and founder of Marketing y Medios, the premier source reporting on Latino marketing.
The interview can be heard via Addicted to Race, New Demographic’s weekly podcast about America’s obsession with race.
Click on the essay title above to check it out.