Sunday, July 22, 2007

Essay 4207


Trivia Fact: The products depicted here are called “Singles” because they don’t legally and technically qualify to be labeled as cheese (that’s also why Cheez Whiz® is spelled with a “z”—it’s not real cheese). So this ad depicts a fake cow hawking fake cheese.

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

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