Friday, February 15, 2008

5128: Rats In Advertising.


From Advertising Age, February 11, 2008.

5 comments:

Anonymous said...

Just in Asia?

HighJive said...

no, i believe all this stuff ran in the usa. tag probably should read, "asian american advertising."

Anonymous said...

Never saw it. Hmmm. You mean agencies actually create stuff that never runs?

;-p

HighJive said...

multicultural advertising targeting asian american consumers tends to run in publications that don't have broad distribution.

HighJive said...

...which almost translates to never running.