Sunday, June 01, 2008

5537: Brand Accidentally Admits It’s Not Hip.



Looks like Patrón decided, “We don’t need no stinkin’ planners!” The liquor brand is now asking the public to keep it abreast of the latest trends and movements, reporting what’s in and what’s out. All you have to do is submit to the extraordinarily complex registration process to join The Patrón Social Club. Um, no thanks.

But here’s a free insight: Patrón advertising is out. In fact, it was never in.

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