Wednesday, October 10, 2012

10603: Stoute Spouts.

Adweek presented a video featuring Steve Stoute declaring his shop—Translation—is a new model agency. Stoute shouldn’t call his enterprise special before it actually produces something special, just as his partner Jay-Z shouldn’t proclaim the Brooklyn Nets as championship caliber when the starting lineup might not be capable of beating the coaching staff. The Bud Light win was huge, and Stoute makes a few decent comments about industry diversity, but other agencies that were anointed or self-appointed as groundbreaking wound up breaking down. Hey, talking the talk hasn’t worked for either.

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