Advertising Age published an editorial by Carl Warner titled, “Out of the Agency Closet: It’s a Voice -- Gasp! -- from the Right”—and it’s not right on so many levels.
Warner is dead wrong from the subhead. “Political Conservatives Are Rare in Our Industry, We Should Hire More of Them,” asserted the author. Mark Robinson presented a succinct rebuttal in the comments section:
Oh please. There aren’t enough conservatives in advertising? Who are you kidding? The advertising industry is legendary for its conservative political thinkers. Every major Republican candidate since Richard Nixon in 1960 has been aided and guided by “Mad Men”, not just any guys, but the great icons of our business.
Do you actually believe that advertising agencies would have one of the poorest workforce diversity records of virtually any white collar profession (no pun intended) if its ranks—and its leadership—were not dominated by conservatives?
Mr. Warner, you either know very little about the profession that we share, or like many in our business, you’re trying to sell me a load of baloney.
Warner’s ignorance accelerated its momentum with his opening sentences: “We all agree that diversity is not only important to this industry, but something we struggle with. For this conversation, we often discuss the differences of gender, race and lifestyle. But what about diversity of thought?” First of all, the majority of people in the business do not agree diversity is important to the industry; otherwise, it wouldn’t remain a dream deferred for over 60 years. Secondly, for Warner to ask why no one discusses “diversity of thought” indicates he’s never participated in the conversation. The entire argument for creating inclusive workforces is routinely based on “diversity of thought”—only the culturally clueless and blatantly racist position the discussion as being about “the differences of gender, race and lifestyle.”
With his next sentence, Warner established his stupidity. The moron typed, “Diversifying our industry with women, minorities and people with varying lifestyles was the right thing to do.” Was?! Um, what planet is this jackass living on? Warner appears to believe Madison Avenue is in a post-racial state, oblivious to the reality that we’re closer to mirroring a time period prior to the Civil Rights Era.
Warner’s insanity continued with the following pap: “As we search to create original ideas, we benefit from a talented, diverse mix of people who will bring different experiences and ideas into the room. It’s one of my favorite things about advertising—how different we are, yet how little that matters to each of us as we work together toward a common goal.” Again, it’s astounding that Warner is propping up the industry as a Multicultural Mecca. His words are patronizing at best, and offensive at least. Warner should be forced to elaborate on his personal experiences with diversity. Please share your firsthand accounts and Kum Ba Yah moments, Mr. Warner. Ironically, the man reflects the worst of political conservatives with his absolute incompetence regarding anything that isn’t White and/or male.
To underscore his brainlessness, Warner referenced Dr. Martin Luther King Jr. “I believe, as Dr. Martin Luther King said, that the content of a person’s character is all that matters, and not the color of their skin,” declared Warner. For the record, MLK said, “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.” Sorry, but Warner’s interpretation of the quote is a tad self-absorbed and selfish.
Expounding on his loneliness as a conservative—as well as his brave decision to reveal his conservative identity—Warner blubbered, “It’s been difficult deciding if coming out is the right thing to do. I have wondered, will it hurt my livelihood and subsequently my family? It seems odd that in an open-minded field like advertising, where differences are celebrated, that any group would feel stifled. … I also believe that openly accepting conservative people will help our industry.” Alas, poor Warner! The pitiful guy has such a cross to carry. Struggling to gain acceptance on Madison Avenue as a conservative White man has to be physically and emotionally draining. The isolation and exclusion must be unbearable.
However, the truth is exposed via an “About The Author” blurb stating, “Carl Warner has created campaigns for brands such as Lexus, Tabasco, the U.S. Marine Corps, Bud Light, Ford and American Airlines for more than 20 years.” In other words, Warner is a career huckster. He is full of shit and a freaking con artist. The man has reaped the rewards of the field and represents everything that is wrong with our industry. And that’s a conservative opinion.