Adweek presented “The 2012 Jay Chiat Awards for Strategic Excellence”—and the Gold Winners included a few dubious entrants. The Campaign for Existing Brand award went to Leo Burnett for its Allstate Mayhem campaign. Dennis Haysbert deserved an honorable mention, no? The Social Media Strategy award went to Ogilvy & Mather in London for its Dove Ad Makeover App that was more hype than hot.
Jay Chiat once asked, “How big can we get before we get bad?” These awards bearing his name certainly answered that question.