The New York Times reported on the upcoming Nik Wallenda stunt where he’ll walk on a tightrope between Chicago high-rise buildings—including the headquarters of Leo Burnett. As Allstate Insurance is a sponsor of the event and client of Burnett, look for the hackneyed advertising agency to somehow capitalize on things. If Wallenda falls to his death, for example, perhaps it will lead to a natural tie-in with Mayhem. Of course, Wallenda’s potential demise would not be the biggest disaster associated with Burnett in recent months.
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