Campaign published a lengthy fluff piece titled, “Procrastination: how to beat it,” featuring advertising creatives offering tips and tactics to push through blocks and get into Mihaly Csikszentmihalyi’s notion of “flow.” Honestly, only immature and/or entry-level creatives struggle with procrastination. Seasoned professionals should never use it as an excuse for anxiety or missed deadlines. Then again, the advertising industry—in the U.S. and U.K.—has managed to procrastinate on diversity for over 60 years, presenting a cornucopia of clichéd alibis for the negligence. Even Csikszentmihalyi would likely exclaim, “What the fuck?!”
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