Adweek reported on a handful of brands up for review, and the listing shows the fucked-up state of the advertising industry.
Johnnie Walker is staging a showdown featuring incumbent Bartle Bogle Hegarty versus Anomaly, BBDO, Ogilvy & Mather and Wieden + Kennedy. If Anomaly is victorious, every self-respecting adperson on the planet should shoot a bullet into his/her brain.
The NBA assembled a playoff series pitting incumbent Goodby Silverstein & Partners against R/GA and Translation. This is by far the most oddball battle out there. Translation allegedly dumped three key executives recently, including a president who was hired in February. Sure, the beleaguered agency provides some star-fucking power with its ties to Jay-Z and the Brooklyn Nets—plus, Translation worked for NBA CMO Pam El when she was with State Farm. But from a creative credentials perspective, Translation is the Philadelphia 76ers of Madison Avenue. Then again, unless the NBA plans to go completely digital with its advertising, R/GA is the Harlem Globetrotters. To complete the comparisons, GS&P looks like the Los Angeles Lakers, featuring one future Hall-of-Famer and a motley crew of losers. Expect a world-class laugher.