The self-absorbed self-promotion includes a video featuring a Nike-wearing actor portraying Jesus strolling through London, along with the hashtag #ifoundjesusinlondon. Plus, people are encouraged to share Jesus moments on Twitter, Instagram and Tumblr.
This really begs the question, “What would Jesus do?”
Don’t mean to come off as a pre-transformed Scrooge, but what the hell was Mother London thinking here? Would the narcissistic desire to gain attention for oneself—via a hackneyed example of shockvertising—gain approval from Jesus? Would the Son of God have issues being associated with a firm that reflects an industry where exclusivity reigns and diversity is a dream deferred and denied? Jesus did voice strong opinions on hypocrites and liars after all.
Granted, it’s not right to judge others. On the flip side, it’s been argued that Jesus was/is a protestor of wrongdoings and injustice.
So maybe at a minimum, let us pray for Mother London and the advertising industry—as well as ourselves—during the holiday season.