Without a Pitch, República Wins Creative Work on Telemundo and NBC Universo
NBCU gives its theme-park agency a crack at networks
By Andrew McMains
In a sign of the vastness of NBCUniversal’s empire, República has added creative responsibilities on the company’s Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing efforts on the corporation’s Universal Orlando Resort.
Media spending behind the new assignments is estimated at $15 million.
The Miami-based República landed the new business without a pitch, which, of course, is the sign of a happy client.
In a statement, Joe Uva, chairman of NBCU’s Hispanic enterprises and content unit, said República would “play an integral part in strengthening and expanding NBCU’s connection with the U.S. Hispanic community.”
The agency will work closely with Jacqueline Hernández, the unit’s chief marketing officer. Hernández has been in that role since May. The assignments don’t include media responsibilities, which remain at Horizon Media.
NBC Universo is the new name for mun2 and will launch Feb. 1 with a Hispanic language broadcast of the Super Bowl, the most watched program of the year.
República’s other accounts include Toyota, Google, Goya and Boehringer Ingelheim.
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