Advertising Age spotlighted a new Cheerios commercial featuring another mixed-race kid. However, this spot doesn’t include a Dad, so it’s hard to determine the real point of the casting. According to Ad Age, it might be a nod to Mom feeding her son a variety of flavors. If so, someone at Saatchi & Saatchi New York should be beaten with a variety of sticks. The “concept” is forced and offensive. Besides, for Mom to be stuffing her kid with a range of breakfast cereals borders on child abuse. And the commercial borders beyond viewer abuse.