Campaign reported diversity champion Sir John Hegarty promoted a White man to serve as BBH Worldwide Chief Creative Officer. “I fell in love with advertising because of a Levi’s ad that BBH created when I was a teenager,” said Pelle Sjoenell. “I’m delighted and extremely honoured to be taking the creative helm of this great agency. Only white sheep can be herded. To lead black ones, you have to be one.” Yes, there are plenty of self-proclaimed black sheep at BBH. Black people, not so much.
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