Adfreak reported on a campaign from Belgium, where top advertising executives are donating sperm and eggs to “ensure the nation’s creative future.” The goal is to perpetuate the creative ranks through selective breeding. Um, this is clearly one of the most racist endeavors in advertising history, reminiscent of Aryanism. The print ads for the campaign tell the story, in terms of the White maleness of the project. What’s so outrageous is the reality that typical hiring practices in our industry make the campaign completely unnecessary. That is, advertising agencies will extend the exclusivity via cronyism, nepotism, racism and all the other isms that have worked for generations. Sorry, but this idea is nothing more than a circle jerk for self-promotion and awards.