Advertising Age presented the 2017 Hispanic Fact Pack, which makes the perfect Hispanic Heritage Month gift for your favorite Latino or Latina. It’s undoubtedly a piñata of pointers to help multicultural marketers maximize their crumbs—or inspire culturally clueless Caucasians to steal the crumbs. And that’s a fact.
Ad Age’s 2017 Hispanic Fact Pack Is Out Now
By Laurel Wentz
Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.
That’s some of the key information in Ad Age’s fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.