Thursday, February 08, 2024

16535: BHM 2024—Media.Monks.

Okay, it’s technically not a BHM moment, but Advertising Age published a perspective by the EVP Global Head of Experience at Media.Monks. The content comprising the promotional pap is irrelevant; however, an image from the piece (depicted above) is worth noting.

 

The photograph shows Media.Monks executives—including Sir Martin Sorrell—engaging with the company’s human avatar, which appears to be a Black man. Leave it to Sorrell, whose original White holding company claimed to represent “the most diverse example of diversity of any single organisation,” to bring DEIBA+ to his newish empire via AI. The Old White Guy is a master of artificial inclusivity.

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