How does Pearl Milling Company—the brand formerly known as Aunt Jemima—celebrate BHM 2024? Not at all. Seems like recalling Aunt Jemima would be a perfect tribute to Black history. Instead, the 130-year-old enterprise continues to hype its P.E.A.R.L. Pledge heat shield, awarding grants “to nonprofit organizations that are making a positive impact through the P.E.A.R.L. Pledge pillars”—a patronizing stack of performative PR pancakes.
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