For BHM 2024, Procter & Gamble continues to present P&G—that is, Performative & Gobbledygook. The mega-advertiser’s performative PR takes bullshit to a level beyond anything Charmin could handle, checking off a long list of heat shields—including panty shields.
Absent from the self-congratulatory crapfest is any effort to counter the hypocrisy of pontificating on progress while partnering with White advertising agencies where diversity is a dream deferred, delegated, diverted, and denied.
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