Monday, October 20, 2008

6073: Toy Wars.


A Monday MultiCultClassics Monologue…

• Yoda beat Barbie in 3Q. Hasbro reported better-than-expected net income, despite lowered profits, thanks to sales of Star Wars, Playskool and Nerf toys. Meanwhile, Mattel missed Wall Street expectations with weak sales of the iconic Barbie. Wonder if the subprime mortgage crisis adversely affected sales of Barbie Dream Houses.

• A new study showed parents of obese children are more concerned about related bullying than actual obesity. An expert connected with the study said, “Since bullying is known to be a problem for children with increased weight, bullying prevention programs will need to be mindful of obesity as a potential trigger for bullying behavior, and of parents’ concerns surrounding this issue.”

6072: Cherish Or Churlish?


At PepsiCo, we cherish our female employees. Except when quarterly profits drop.

Sunday, October 19, 2008

6071: Mad Mention.


Minorities were invisible but mentioned in the latest episode of AMC series Mad Men. Joan Holloway remarked her doctor fiancĂ© volunteers at a hospital where “he stitches up Negro children.” Paul Kinsey returned from his civil rights escapade in Mississippi and declared, “I think we made a difference—and it was the adventure of a lifetime.” This program is the bore of a lifetime.

6070: Ad Age Add-Ons.


This week, Advertising Age presented two stories worth mentioning.

• Rupal Parekh—who has fast become one of Ad Age’s top writers, BTW—reported Madison Avenue might tap Wall Street for potential talent. “It’s a pretty dramatic and radical move,” said one New York-based headhunter. “While we’re not going to see the stockbrokers and fund managers entering the agency world, at all those major financial-services companies there are key function areas that are very transferable to a lot of industries, including the advertising industry.” Another recruiter remarked, “If they are young and particularly smart, the agencies should hire [financial-services veterans] as account people. … [Wall Street is] a wonderful source for some of the brightest account people because they know how to sell.” Great, the advertising industry could definitely benefit from an influx of top-flight failures. Let’s welcome the refugees from another devastated business arena. And is there any better place to find minority candidates for Madison Avenue’s diversity drive than Wall Street? Whoo hoo!

Also, the headhunters’ comments in Parekh’s piece really demonstrate these morons are completely out of touch with the standard operating procedures at today’s advertising agencies. Even David Ogilvy cautioned, “Think twice before hiring people who have been successful in other fields. I have hired a magazine editor, a lawyer and an economist. None of them developed an interest in advertising.” Wonder how Ogilvy would respond to a Wall Street veteran.

• Matthew Creamer reported Ad Age named Barack Obama as Marketer of the Year. Pretty ironic for an industry that continues to fail to recognize minorities in its own ranks. Yet here we have a Black man showing us how it’s done. Madison Avenue aspires to be on the cutting edge of culture. But we can’t even match the progressive nature of Joe Six-Pack, Joe the Plumber or any other Average Joe out there.

6069: Is That A Footlong In Your Pocket…?


Hey, didn’t this kind of shit lead to Jared’s original troubles?

6068: Endorsement Assortment.


Endorsing the news in a MultiCultClassics Monologue…

• Barack Obama picked up endorsements from The Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, The Washington Post and The New York Daily News. Gov. Sarah Palin reportedly stopped reading the news about the election because it depressed her. That’s understandable.

• Former Secretary of State Colin Powell endorsed Barack Obama, calling him a “transformational figure.” Powell remarked on NBC’s Meet The Press, “It isn’t easy for me to disappoint Sen. McCain in the way that I have this morning, and I regret that. But I firmly believe that at this point in America’s history, we need a president that will not just continue, even with a new face and with the changes and with some maverick aspects, who will not just continue basically the policies that we have been following in recent years. I think we need a transformational figure. I think we need a president who is a generational change and that’s why I’m supporting Barack Obama, not out of any lack of respect or admiration for Sen. John McCain.” Gov. Sarah Palin will probably stop watching the news about the election too.

• Soul Train creator Don Cornelius was arrested Friday evening on suspicion of felony domestic violence. It wasn’t clear whom Cornelius might have assaulted. But it’s a safe bet Gov. Sarah Palin will try to connect Cornelius to Obama.

6067: Is Bullshit One Word Or Two?


At Lean Cuisine, we believe in doing something good for yourself everyday.

Um, how about hiring a proofreader to tell you every day should be two words?

Saturday, October 18, 2008

6066: Calling Hillary Rodham Clinton.


It’s 2 AM. Do you know where your Pedialyte® is?

Um, no. But call back in an hour and Hillary Clinton will be available to help find it.

6065: Charles A. Harrison, World-Class Designer.


MultiCultClassics has joked about the repeated use of Black inventors as advertising concepts. However, the gentleman spotlighted in the Chicago Sun-Times story below definitely deserves recognition and respect. Read about Charles A. Harrison now.

Impact of an ‘invisible’ man

SCI-TECH SCENE | Black industrial designer’s work will be honored at Smithsonian

By Sandra Guy, Sun-Times Columnist

Who knew that hours of fun with the View Master (you remember, the 1960s-era 3D viewer with the sliding disk of photos) started with Evanston industrial designer and teacher Charles A. Harrison?

Harrison, 76, is responsible for the design of everyday items we take for granted such as lightweight sewing machines and plastic garbage cans with wheels. Indeed, he has created and improved upon 750 products from radios to fondue pots to cordless shavers to hair dryers.

Harrison’s efforts have garnered him the Lifetime Achievement Award from the Smithsonian’s Cooper-Hewitt, National Design Museum, which hailed him as improving “the quality of life for millions of Americans through the extraordinary breadth and innovation of his product designs.” He will be honored at the Cooper-Hewitt in New York on Oct. 23.

“As much as anyone, [Harrison] is responsible for the look of the consumer revolution,” said Tim Brown, CEO of Ideo, a Palo Alto, Calif.-based design firm, and chairman of the awards jury.

“It’s remarkable that one person could have had that much of an impact, somewhat invisibly. This is someone we haven’t heard of, and we should be celebrating his career. … He ought to be a great role model.”

Ph.D.s at post office

Harrison, who drafted maps of war targets while serving in the Korean War, remembers being refused a job in the late 1950s because of his race, even though he had just graduated second in his class from the School of the Art Institute of Chicago.

“There were no equal opportunity programs, and [companies] weren’t hiring African Americans in any jobs above labor,” he said. “There were more Ph.D.s in the post office in those days than you can imagine.”

Harrison finally got work in 1956 as a free-lance designer for Sears, Roebuck. Just as Sears’ free-lance budget was running out, he was hired as a furniture designer at the American Furniture Mart working for one of his professors, the celebrated Austrian designer Henry Glass.

Harrison worked stints at two small design companies before he got a call from Sears to come back as a manager. In 1961, he became the first African American to hold an executive job at Sears’ headquarters. Harrison stayed for 32 years and retired in 1993.

Technology played a big role in Harrison’s work, which dovetailed with the consumer revolution.

New manufacturing processes allowed industrial designers to add aesthetic appeal to everyday items, and people who lived through the Great Depression were hungry to improve their lives.

“We started looking at human interaction with a product. Was the product confusing? Were the knobs in a convenient spot? Were the controls easy to handle or easy to read?” Harrison said.

Suddenly, the washing machine was no longer a monstrosity hidden under the porch, and furniture evolved from wood into steel, metal, plastic and particle board, while sewing machines previously made of cast iron became lighter with plastic and electronic parts.

“I describe design as a three-sided discipline of art, science and business,” said Harrison, who teaches industrial and product design at Columbia College and the School of the Art Institute of Chicago. “Art was a much longer side of that triangle in the beginning. It’s an equilateral triangle today.”

Plastic garbage can

Harrison got the chance to upgrade the View Master in 1958 when he was working at Robert Podall Associates at Wacker and Michigan.

Harrison redesigned the View Master so that it could be made by injection molding, which made it lighter, and gave it its bright color.

“We got the cost down and made it priced low enough to let children play with it,” he said.

The plastic garbage can started with a Sears scientist who came to Harrison with the idea of making the can out of polyethylene polymer rather than metal.

After a Sears buyer OKd the project, Harrison went to work.

“We were the first to blow-mold a product that large,” he said. The trash can’s improvements included hand grips and a sloped lid so that water and snow could run off.

Harrison said Sears’ designers tested the new garbage can’s durability by throwing it out of the lab’s fourth-floor window onto a parking lot.

“A big roar went up with applause and cheers when the trash can bounced,” he said. “We had a can that wouldn’t rust, wouldn’t dent, and had a memory -- the lid would come back if it was run over.”

Sears designed the garbage cans so they could be stacked up, and then wheels could be attached.

Harrison quickly puts a worldly spin on the seemingly mundane.

“In [designers’] training, our charge is to improve things,” he said. “You ask, ‘Now what can we contribute to mankind, to society, that makes people’s lives better, that makes them smile?’”

6064: Taking Care Of Personal Business.


Ringing in the news with a MultiCultClassics Monologue…

• Fred Goldman is seeking to nab O.J. Simpson’s Hall of Fame ring, as a Santa Monica judge ruled Simpson is prohibited from trying to sell it or give it away. Goldman continues his attempts to collect on the multimillion-dollar wrongful death judgment. Note to Goldman: don’t think about securing the ring while accompanied by buddies packing firearms.

• Russell Simmons joined mortgage consultants and entertainment artists at the Hip-Hop Summit at Clark Atlanta University to offer money advice. “There are opportunities out there, but people just don’t know about it,” said Simmons, insisting now is the best time to buy a home. “With financial stability, it’s a great time to buy when it’s low. It’ll pick back up in the long run.” Wonder if any of the rappers present succeeded in coming up with rhymes for subprime mortgage crisis.

• Mervyns is the latest retailer to fail, announcing plans to close all 149 stores. “We are disappointed with this outcome but the company’s declining liquidity position and the extremely challenging retail environment, together with the fact that we have exhausted all other possibilities, requires that we take this action,” said the chief executive of Mervyns. “We are confident that the deep discounts available through going out of business sales will drive significant traffic in our stores.” Maybe they could create cross-promotional efforts with Linens ‘n Things.

6063: Levi Stubbs, 1936-2008.


From The New York Times…

Levi Stubbs, 72, Powerful Voice for Four Tops, Dies

By Micheline Maynard

DETROIT — Levi Stubbs, the gravelly-voiced, imploring lead singer of the Motown group the Four Tops, who stood out in 1960s pop classics like “Reach Out, I’ll Be There,” and “Bernadette,” died on Friday at his home here. He was 72.

His death was confirmed by the office of the Wayne County Medical Examiner. No cause was given. Mr. Stubbs had had a series of illnesses, including a stroke and cancer, that forced him to stop performing in 2000, although he briefly participated in the Four Tops’ 50th-anniversary concert in 2004, which was broadcast on public television.

Formed while its original members were in high school, the Four Tops were one of the most successful groups of the 20th century. They had more than 40 hits on the Billboard pop charts, including their first No. 1 single, “I Can’t Help Myself (Sugar Pie, Honey Bunch)” in 1965.

Hugely popular abroad as well as in the United States, the group became a linchpin of Motown Records, the Detroit label started by Berry Gordy Jr., and was second only to the Temptations, with whom it was often compared, in popularity among its male artists. In 1990 the Four Tops were inducted into the Rock and Roll Hall of Fame.

Unlike the Temptations, whose members regularly changed, the Tops exhibited extraordinary loyalty, with the original four remaining together for more than 40 years. In fact, they began their singing career almost a decade before joining Motown in 1963.

In 1953 Mr. Stubbs, a student at Pershing High School in Detroit, and his friend Abdul Fakir, known as Duke, attended a birthday party at which they met two other founding members of the group, Renaldo Benson, known as Obie and Lawrence Payton, who were students at Northern High School.

(Mr. Fakir, who continues to perform with the Tops’ current lineup, is now the last surviving member.)

Originally calling themselves the Four Aims, they were rechristened the Four Tops in 1954 and signed with Chess Records, the Chicago rhythm and blues label, in 1956.

It was clear from the beginning that Mr. Stubbs, with his booming, rough-edged baritone, would be the lead singer, Mr. Fakir said in a 2004 interview. Yet many of his songs were written in a tenor range that pushed his voice higher and made it sound urgent and pleading.

Mr. Stubbs and the group did not plan a pop career, but began as jazz singers. Leaving Detroit in the mid-1950s, they headed for New York, bouncing around the nightclub circuit.

The four singers shared a studio apartment and rotated three daytime suits among them; whoever had the more important appointment got first pick, Mr. Fakir recalled.

The Tops added choreography to their act, but were advised to drop it when they toured with the jazz balladeer Billy Eckstine, who told them to master their singing. In 1963 Mr. Stubbs and the other Tops appeared on the “Tonight” show, then hosted by Jack Paar, singing a jazz arrangement of “In the Still of the Night.”

Mr. Gordy, who saw their performance, told his staff to sign them up, and assigned the songwriting team of Brian Holland, Lamont Dozier and Eddie Holland to shape their sound and deliver them a hit song.

It took a year before the group recorded “Baby, I Need Your Loving,” followed by their first No. 1 hits, “I Can’t Help Myself” in 1965 and “Reach Out” in 1966.

“We didn’t know what bag to put them in,” Mr. Dozier said in 2004. The three songwriters concluded that Mr. Stubbs’s booming voice should be most prominent, backed by the Tops’ harmonies; layered with vocals by a female group, the Andantes; and supported by the Motown studio band known as the Funk Brothers.

The combination worked.

“Stubbs’s bold, dramatic readings of some of Holland-Dozier-Holland’s choicest material set a high standard for contemporary soul in the mid-’60s,” the Rock and Roll Hall of Fame said when the Tops were inducted.

Snappily dressed, even offstage, the Tops toured extensively throughout the United States and around the world, recording more hits like “It’s the Same Old Song” and “Standing in the Shadows of Love.”

In 1971 the group joined the Supremes to record a cover version of the Ike and Tina Turner song “River Deep — Mountain High.” But by then, relations with Motown were strained, and the group left the label after Mr. Berry moved it to Los Angeles.

The Tops continued to record during the 1970s and ’80s, often touring with the Temptations. Their biggest post-Motown hit was “Ain’t No Woman Like the One I’ve Got,” in 1973.

Levi Stubbles was born in Detroit on June 6, 1936, a cousin of the soul singer Jackie Wilson. His younger brother, Joe, sang with the Falcons and the Contours, two rhythm and blues groups.

Mr. Stubbs is survived by his wife of 48 years, Clineice; five children, Deborah, Beverly, Raymond, Kelly and Levi Jr.; and 11 grandchildren.

Mr. Stubbs took on a side project to become the voice of a man-eating plant, Audrey II, in the 1986 musical film “Little Shop of Horrors,” and also was the voice of Mother Brain, an evil character on the cartoon show “Captain N: The Game Master,” from 1989 to 1991.

By 1995, Mr. Stubbs’s health had begun to fail, forcing him to curtail his performances. Mr. Payton died in 1997, and Mr. Benson in 2005. Mr. Fakir has continued singing with Mr. Payton’s son Roquel; a former Temptation, Theo Peoples; and Ronnie McNair, a veteran Motown singer.

Before his death, Mr. Benson said in an interview that he was saddened by performing without Mr. Stubbs and Mr. Payton.

“It’s like having one body with two limbs missing,” he said.

6062: A Legacy Of Lameness.


These ads have been around for a while, and even appeared on this blog via past posts. But given the current bank fiascos, it seemed appropriate to take another look. Both Black-targeted messages make reference to building a legacy. Looks like C. David Moody may have to rethink his idea on the topic.

Friday, October 17, 2008

6061: Overreaction Of The Week.


Let’s see. The foreigner is stealing trade secrets. The White man is addicted to porn. And the woman is a shopaholic. Maybe the advertiser’s name should be changed to Stereotypes 360. It’s the perfect gift for all the paranoid, profiling employers on your list.

6060: Revisiting Hate-Crimes Law.


From The Chicago Sun-Times…

Expand hate-crimes law to cover transgender people

By Rick Garcia

Ten years ago this month, America felt the shock of the brutal murder of Wyoming student Matthew Shepard. He was tragically beaten to death because he was gay. I remember how frightening it was for gay people who didn’t live in places like San Francisco’s Castro District, Chicago’s Lake View or New York’s Village. Gay people in Illinois saw Shepard’s murder and wondered just how different Illinois and Wyoming were.

Gay and transgender people who live in Albion or Arcola, Red Bud or Roodhouse, Cave in the Rock or Carlinville and yes, even those who live in Chicago’s West, Northwest and South sides feared that what happened to a young gay man in Laramie, Wyoming, could happen to them right here in Illinois.

In the decade since Shepard’s death, we have seen more people killed simply because of who they were as persons -- they were gay, lesbian or did not fit traditional gender stereotypes.

This February, a 15-year-old boy in Oxnard, Calif., Larry King, told some of his classmates that he had a Valentine’s Day crush: another boy in their class. Less than 24 hours later, the boy Larry had a crush on had found out about the crush, brought a gun to school, and shot Larry in the back of the head because he was gay.

This summer, 18-year-old Angie Zapata went out on a date with a man in her Colorado hometown. Her date ended up beating her to death with a fire extinguisher, just because she was a transgender woman. And Illinois is not exempt.

As the public policy director for Equality Illinois, the statewide organization for lesbian, gay, bisexual and transgender people, I’ve seen these hate crimes and have been fighting on the front lines against these hate crimes.

Illinois does have one of the strongest hate crime statutes in the country, and we are proud of that, but more needs to be done.

Illinois’ Legislature included sexual orientation in our state’s hate crimes law, but not gender identity. Some of the most brutal and vicious attacks here have been against transgender individuals -- those who may not fit traditional gender stereotypes.

There’s overwhelming public support for gay and transgender-inclusive hate crimes laws, as shown by Gallup polling. Unfortunately, as shown by the news, gay and transgender folks here in Illinois and across the country are too often the victim of brutal hate crimes.

As we sit here 10 years after Shepard’s murder, we must do what we can to honor his legacy, to do all we can to ensure that a tragedy like this does not happen again, and never happens in our state.

We need comprehensive federal hate crimes legislation. Sen. John McCain must drop his opposition to such legislation, and Sen. Barack Obama should reaffirm his commitment to passing and implementing strong federal hate crimes legislation. And our Illinois hate crimes law must be amended to include gender identity.

We have a moral obligation to send a strong message that violence directed against anyone simply because of who they are or what they believe is never acceptable and the full weight of our law will enforce that message.

6059: Volunteer Work Involves Leaving Work.


Volunteering the news in a MultiCultClassics Monologue…

• United Airlines reported 2,100 employees voluntarily left their jobs as the airline continues to cut costs. No figures on the number of customers who voluntarily dumped United.

• Candymaker Hershey reported 3Q profits doubled, and the company is optimistic as Halloween and the holidays approach. Wonder if the results will positively affect the profits of dentists.

• IBM reported a 20 percent jump in 3Q profits. Guess PCs did pretty well versus Macs after all.

6058: Marketing y Medios y Menudo.


Laura Martinez reveals that Nielsen Media has killed Marketing y Medios. Where have we heard that before? No, wait, it was before that. Seems like there’s been more versions of Marketing y Medios than Menudo.

6057: All Stock Photo Blacks Look Alike.


The folks positioned as John McCain’s pals are now helping Blacks lose weight.

Thursday, October 16, 2008

6056: FYI, PPM.


From Adweek.com…

FCC Unsure About Arbitron PPM Action

By Jeffrey Yorke, Radio and Records

NEW YORK Federal Communications Commission chairman Kevin Martin said Wednesday during a hastily-called press conference he isn’t sure the FCC has the “legal authority” to investigate Arbitron’s portable people meter radio ratings service.

The PPM Coalition filed a petition with the FCC to investigate Arbitron’s data collection method’s with the new electronic technology, and attorneys generals in New York and New Jersey have filed suit against Arbitron, which has filed suits against both attorneys general. “We are considering what we should end up doing,” added Martin.

But the PPM issue was clearly not at the top of Martin’s concerns Wednesday. He was clearly agitated with his four commissioner colleagues who on Monday told him they were not prepared to vote on his long-pushed-for plan to force cable companies to also carry some 500 low power television stations throughout the nation. The topic was withdrawn from the FCC’s open monthly meeting agenda on Tuesday and will not be addressed at Wednesday’s FCC meeting being held in Nashville. The late notice withdrawal has been doubly embarrassing for Martin because it has left a handful of powerful cable executives stranded in Nashville, expecting their topic to be discussed.

Martin, whose term as FCC chairman will likely end Jan. 20 when he is expected to tender his resignation to make way for the new president’s choice of chairman, was nearly yelling when he told reporters that he is “very upset that the other four commissioners had months to consider” his proposal. When asked by reporters during the hour-long discussion about the cable executives, some of whom had flown from the West Coast just for the meeting, being stranded in Nashville, Martin shouted, “I am frustrated for them as well.”

The FCC’s open monthly meeting began at 10:30 a.m. and was held in the Monroe Carrell Jr. Children’s Hospital on the campus of Vanderbilt University in Nashville. The meeting was part of the university’s Pediatric Obesity Conference. Childhood obesity and the impact and role media serve in the area of children’s health is one of commissioner Deborah Taylor Tate’s key subjects.

6055: Investors + Graffiti = Messed Up.


Um, somebody tell this advertiser it will be difficult to convince clients that you have the formula for successful corporate communications when your own communications suck.

6054: Highlights And Lowlights.


Unnatural losses in a MultiCultClassics Monologue…

• A Black woman in New York is suing former employer Abercrombie & Fitch, claiming a White supervisor who allegedly took offense to her blond highlights ultimately fired her. The charges state the supervisor demanded the woman remove the highlights. When the woman asked if she could go totally blond instead, the supervisor said, “You can’t have blond hair. It is not natural.” Um, is anything natural in a typical A&B store?

• Southwest Airlines reported 3Q losses at $120 million, its first loss in 17 years. American Airlines lost $360 million in 3Q. They’re probably handing out barf bags during shareholders meetings.

• Citigroup posted its 4th straight quarterly loss—$2.8 billion in 3Q—bringing its total losses to $20 billion in a year. And yet they still had enough loot to make a failed bid for Wachovia?