Adweek presented a Readers’ Poll on marketing to kids aged newborn to 3 years old, and the overwhelming majority of respondents said youngsters should not be targeted. Yet how many dissenters would refuse to work for a client engaging in such practices? And why should we just say no to kiddie advertising for 3-year-olds, but approve it for all other children? Remember, our industry staunchly defends the rights of Big Tobacco. Madison Avenue is not about to censure or censor Ronald McDonald.
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