Tuesday, October 09, 2012

10598: FedEx Jingle Studio App Is Crapp.

Not too sure about this FedEx Jingle Studio App and accompanying video from BBDO New York. The rappers and Mariachi-style band are about as stereotypical as it gets. Did BBDO creatives run this idea past the Diversity Development Advisory Committee at Omnicom? Besides, does anyone actively produce jingles these days? Oh, and it really sucks from a UX perspective too.

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