Adweek reported Elle U.K. asked three advertising agencies—Brave, Mother and Wieden + Kennedy—to rebrand feminism. Um, asking ad shops to rebrand feminism is like assigning the heads of Barilla and Chick-fil-A to rebrand LGBT. Or charging the KKK with rebranding diversity. Or letting The Richards Group rebrand Summer’s Eve. Why, it’s a wonder no one thought to call in Neil French.
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