Business Insider invited visitors to Meet The 24 Most Creative People In Advertising Right Now—and the number 15 slot was filled by Steve Stoute. Really? Stoute deserves praise for landing accounts and assignments typically denied to advertising professionals of color; however, his shop has yet to consistently produce breakthrough creative. The Business Insider story claimed, “Perhaps nobody embodies the integration of hip-hop culture into the mainstream [better] than Steve Stoute, whose book ‘The Tanning of America’ covers that very subject.” Okay, that explains the dubious honor. Even trade websites love hip hop.
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