Friday, May 08, 2015

12654: Black Farmer Faces Drought…?

Campaign reported The Black Farmer is looking for an advertising agency. This should be interesting.

The Black Farmer kicks off search for creative partner

By Maisie McCabe

The Black Farmer, the food brand owned by the former Conservative parliamentary candidate Wilfred Emmanuel-Jones, is looking for an advertising agency.

Emmanuel-Jones established The Black Farmer in 2004, selling gluten-free products including sausages, bacon, cheese and eggs.

The Black Farmer has predominately used below-the-line communications in the past. It hired McCann London in 2008 but not much advertising materialised.

The company is now working with AAR to compile a shortlist and hopes to appoint an agency by mid-June.

Emmanuel-Jones stood as the Conservative Party candidate for Chippenham in the 2010 general election. Before launching The Black Farmer, he led Communications Plus, a marketing and PR agency.

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