Advertising Age spotlighted Unilever VP-Global Marketing Aline Santos, who discussed the company’s new initiative to eliminate stereotypes from its advertising. Um, MultiCultClassics continues to wait for Axe or Fair and Lovely to demonstrate the grand plan. It would actually be easier and better for society—as well as ultimately lead to fewer stereotypes—if Unilever launched an initiative to eliminate exclusivity from its White advertising agencies.
Aline Santos: Why Unilever Is Banishing Stereotypes
Unilever VP-Global Marketing Aline Santos explains the impetus behind the company’s newest initiative.
No comments:
Post a Comment