MullenLowe in London is responsible for NHS Blood and Transplant’s “Represent” featuring Lady Leshurr, exposing that Blacks and Asians account for only 3% of blood donors. Um, that percentage figure far exceeds the Black and Asian representation in White advertising agencies like MullenLowe.
2 comments:
MullenLowe Lower at least did something no American agency ever thinks to do. They allowed a Black director to have creative control of a campaign speaking to minorities.
While stateside American agencies think minorities aren't aware that advertising agencies exist, much less are able to direct a film.
Director = Rohan Blair-Mangat
Not too impressed by MullenLowe, Anonymous. The client could/should have given the project to a Black or minority-owned advertising agency.
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