AgencySpy posted word that Prime Access—a multicultural healthcare agency in New York—flat-lined and fired all its staffers. A tipster claimed the shop filed bankruptcy, boarded up the office and dumped 50-200 people. Actually, it’s probably closer to 50 versus 200, as specialized minority-owned agencies rarely hit triple figures with employee totals. The demise of Prime Access underscores key points regarding multicultural marketing:
1. Multicultural marketing continues its death spiral, fueled by the industry’s disrespect, discrimination and disinterest—and there’s little that AIMM can do to decelerate the descent.
2. An agency focused on healthcare—one of the few growing segments—typically succeeds in today’s marketing marketplace. But qualifying “healthcare agency” with “multicultural” is an unhealthy combination. You can’t cure chronic conditions and create capital with crumbs.
3. You know you’re in trouble when the only source publishing news about your enterprise is AgencySpy.