![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieVzunnBB1lmiqOEHDlt8Nkb-nWEYDu1HCso_2FhkUCTrzFSPGFrVQTX811j4l8yq-NeGnVdkSZtNMqFfGwMUd9ykLqA6EzqlW3WuB0QmyGF_ZpFr6p_kdHhUS0YGFHf0epZXOSg/s400/RICE-UP-1.jpg)
The cultural stereotypes in this Bulgarian commercial for Rice Up deserve a thumbs down—especially the boombox-playing, sexualized Black characters.
The cultural stereotypes in this Bulgarian commercial for Rice Up deserve a thumbs down—especially the boombox-playing, sexualized Black characters.
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