Diverse & Resilient partnered with Cramer-Krasselt to invent Naughty Bags, condoms designed for urban youth. A case study showed the free condoms were distributed in clever locations including barbershops. Not convinced the graphics and copy are really culturally competent, especially given that the credited creative team is comprised of White men. The people at Cramer-Krasselt don’t display much diversity either. For a contraceptive product intended to reach minorities, now that’s fucked up.
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