CPB+ Chief Creative Engineer Alex Bogusky created a video series to attack JUUL for its deceptive promotional tactics, and the latest installment is explained as follows:
After two videos calling bullshit on #JUUL’s marketing, Alex found out he fucked up. First instinct was to hide it but instead he’s outing himself and looking for advice from the community. Let’s turn this into something good.
Whatever. But why is Bogusky rocking a BBH t-shirt? Is he supporting the White advertising agency in its battles with SAG-AFTRA? Maybe Bogusky should donate his JUUL loot to the media artists union. Hey, MDC Partners could use the cash too.
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