Duda promises professionals can build websites for clients in half the time. This underscores a major problem with digital as a practice. That is, production speed has become a key objective. The average website is poorly designed and poorly conceived from jump, so excreting one twice as fast isn’t really a benefit or victory. And if a professional is charging an hourly rate for services, Duda is a financial loser too. Finally, Duda’s drag-and-drop process makes it easier for clients to take a DIY approach, eliminating the need for professionals at all. Duda should change its name to doo-doo—because that’s what the company is offering.
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