Advertising Age spotlighted the latest patronizing propaganda from Cheerios and 72andSunny, made with 100% Whole Grain Oats and 110% Whole Lotta Bullshit.
Resorting to borrowed interest for campaign concepts is bad enough, yet what Cheerios and 72andSunny shat out also qualifies as borrowed inclusion. The cereal brand is seemingly promoting progressiveness, but it’s literally and figuratively a bunch of song and dance. 72andSunny has developed a mastery of deception with its 3% Certification and Divertsity Playbook. Such smokescreens, however, can’t hide the exclusive leadership—despite the recent hiring of Keith Cartwright.
Advertising icon David Ogilvy is credited with uttering, “If you have nothing to say, sing it.” White advertisers and White advertising agencies sing about diversity and inclusion when they’ve got nothing to show for it.
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