15542: Sir Martin Sorrell Adds Color To His Monastery.

 

Sir Martin Sorrell diversified S4 Capital by acquiring Cashmere and folding it into the Media.Monks enterprise.

 

Sorrell gushed, “We are delighted to welcome [Cashmere leadership] and their colleagues to Media.Monks. Their ability to translate contemporary culture into compelling content and reach diverse audiences is a rare talent and something we want to integrate at the heart of our content practice. It is particularly relevant, given the changes we see taking place around diversity and purpose, not only in the United States, but beyond.”

 

“…[G]iven the changes we see taking place around diversity and purpose…?” The changes being that clients are demanding inclusivity from their vendors? Amazing how Sorrell managed to seed the announcement with key words including diverse, integrate, relevant, diversity and purpose. Expect Sir Peanut to soon proclaim his growing empire is comprised of drones that “represent perhaps the most diverse example of diversity of any single organisation.”

 

Why, they might have to change the company name to Multicultural.Monks.