AgencySpy posted Doner Global Chief Creative Officer Tito Melega said adios to the White advertising agency after serving only five months in the role. Hey, whatever happened with Cultura United Agency—Doner’s foray into multicultural marketing? The firm’s LinkedIn profile links directly to the Doner general website. Seems like the White advertising agency has sketchy success integrating Latinx talent… ¡Ay, caramba!
Tito Melega is Out at Doner After Just Five Months
By Kyle O’Brien
Doner hired Tito Melega as its global chief creative officer in October of last year, and after just five months, Melega has departed from his role and the agency.
“Doner and Tito Melega have agreed to part ways. The entire Doner team thanks Tito for his contributions and wishes him all the best in the future,” a Doner spokesperson told Adweek. No reason was given for his departure.
Melega, originally from Argentina, was brought on at the Stagwell agency for his forward thinking and impressive resume, having worked with brands including Nissan, Ford, Toyota, Sony, ESPN, Amazon, Lexus, Infiniti, Holiday Inn, Miller Lite, Pepsi, United Airlines, and Cisco Systems. Before joining Doner, he served as global chief creative officer at GTB, WPP’s dedicated global Ford agency, as well as creative director at TBWA/Chiat/Day, BBDO and Fallon.
His past successes include the long-running “Heisman House” for Nissan in partnership with ESPN, and Nissan’s “GT Academy,” turning Gran Turismo video game players into track racers for Nissan. During the pandemic, Melega founded the creative collective Hustle.
Doner has not named a replacement for Melega as of yet.
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