Friday, March 31, 2023

16195: Thank God It’s Freday.

 

Advertising Age and Adweek reported that Dentsu Global CCO Fred Levron and the Japan-based company are splitting up by “mutual agreement,” with a divorce date speculated for mid-April.

 

Levron took the Global CCO role in November 2021—and roughly 10 months ago, he and former Dentsu CEO Wendy Clark orchestrated the dumping of all the global creative agencies into single pile of poop dubbed Dentsu Creative. Clark’s Dentsu tour of duty was slightly longer than Levron’s, yet it kinda looks like both executives executed a corporate restructuring that ultimately led to their own executions.

 

The CEO+CCO CUL8R also underscores how holding companies have created a commoditization of talent. That is, bodies are generic, interchangeable, and expendable—at every level in the organization. Although White bodies still receive preferential treatment.

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