Saturday, March 25, 2023

16188: Celebrating Earth Day In Adland.

 

The theme for Earth Day 2023: Invest In Our Planet. Appropriately enough, it’s a recycle of the 2022 theme.

 

In Adland, there will undoubtedly be significant investment in promotional advertising campaigns for all forms of sustainability—especially in the plastic-kills-wildlife category.

 

Indeed, sustainability has leapfrogged racial and ethnic diversity in terms of awareness, commitment, and action.

 

Invest In Our Planet trumps Invest In Our People—and the people who inhabited parts of the planet pre-colonization, well, never mind.

 

1 comment:

Anonymous said...

Leave it to the advertising industry to cast a real white Italian pretending to be Native American into an ad:

https://priceonomics.com/the-true-story-of-the-crying-indian/