The YWCA Until Justice Just Is campaign spotlighted in the previous post features a billboard (depicted above) with a headline that reads: As Long As They Can’t Breathe, We Can’t Stop.
Who’s They and who’s We? Kinda feels like We are talking about They—i.e., Them people…
Also, there’s way too much copy for a billboard, the call-to-action is illegible, and the client’s logo is too small.
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